Deliverables: branding, logo design, brand guide, web design, copywriting, basic seo
Summit Innovation Lab, led by Founder and CEO Jenny Hoban, is dedicated to inspiring a passion for STEM among children and adults. To elevate their presence and reach, I provided a full range of services including branding, logo design, brand guide creation, web design, copywriting, and basic SEO.
Challenges
The challenge was to establish a brand identity that resonates with both children and adults and reflects the core values of curiosity, creativity, and innovation. The goal was to not only attract participants to their programs but also to effectively communicate the lab’s mission and impact in the field of STEM education in Idaho.
Solutions
Branding and Logo Design: I developed a vibrant and meaningful brand identity that visually represents the intersection of education and innovation. The logo design combines playful elements with a professional tone, appealing to a diverse audience base.
Brand Guide: I created a comprehensive brand guide that details the use of the new logo, color palette, typography, and other visual and textual elements. This guide ensures consistency across all communications and marketing materials.
Web Design: I designed a user-friendly and engaging website that serves as a central information hub for Summit Innovation Lab. The design is responsive and aligns with the visual identity, providing an optimal user experience across all devices.
Copywriting: Compelling and informative content that clearly articulates the lab’s mission, values, and the transformative power of their STEM programs was a key component of this project. The copy was crafted to connect emotionally with potential participants and stakeholders, emphasizing the benefits and impact of the lab’s initiatives.
Basic SEO Implementation: I implemented foundational SEO practices to enhance the lab’s online visibility and attract more traffic. This included optimizing the website’s content with relevant keywords, improving meta descriptions, and ensuring all images have appropriate alt tags.
The branding and web design efforts allowed Summit Innovation Lab to stand out as the STEM Center in Idaho.
How This Project Highlights My Unique Approach
This case study demonstrates my comprehensive approach to branding and digital strategy:
- Integrated Branding Services: By offering a suite of services from logo design to SEO, I ensure a cohesive and unified brand experience across all platforms.
- Strategic Content Creation: My focus on crafting content that resonates with both children and adults showcases my ability to tailor messaging to diverse audiences while staying true to the brand’s mission.
- Collaborative Process: Working closely with Jenny, I ensured that every aspect of the project aligned with their vision and goals, facilitating a partnership that extended beyond mere service delivery.
Through strategic design and targeted communication, Summit Innovation Lab has successfully solidified its position as a leader in STEM education in Idaho, proving the effectiveness of a well-rounded and thoughtfully executed brand strategy. If you’re looking to build or enhance your brand with a comprehensive and tailored approach, I’m here to help bring your vision to life.
