deliverables: web design, copywriting, basic seo, ecommerce setup, mini brand design, brand kit
Beach Bum Spray Tans is a luxury spray tanning studio located in Rexburg, ID, dedicated to helping women feel confident in their skin with natural, sun-kissed tans. Founded by Christina Stoddard, a passionate mompreneur, Beach Bum Spray Tans offers premium, custom spray tans without the orange tones, ensuring clients achieve a flawless glow that looks natural and radiant. Specializing in tans for weddings, bridal photos, events, and vacations, Beach Bum Spray Tans is known for its meticulous attention to detail and exceptional customer service.
In addition to personalized spray tanning services, Beach Bum Spray Tans offers a carefully curated line of at-home tanning products, including self-tanning mousse, tanning water, blending brushes, and shimmer drops. These products are designed to help clients maintain their tans while staying streak-free and radiant.
Challenges
One of the main challenges we faced was capturing the luxurious yet approachable vibe of Beach Bum Spray Tans. The brand offers a range of services, from custom spray tans for special events like weddings and vacations to retail products like self-tanning mousse and tanning water. Striking the right balance between promoting both the services and products, while maintaining a cohesive identity, required a clear and intentional design approach. The website needed to appeal to different demographics—from brides looking for a flawless tan to everyday clients—without losing the brand’s overarching identity.
Additionally, we needed to ensure seamless functionality across all devices, especially mobile, since many of Beach Bum Spray Tans’ customers book services while on the go. Mobile responsiveness and easy navigation were crucial to providing a smooth user experience. Balancing this with a visually appealing layout required careful attention to details like page structure, button placement, and navigation menus. Finally, organizing the dual focus of the site—services and products—without overwhelming or confusing the user was an ongoing design challenge that required thoughtful layout and content hierarchy decisions.
Solutions
1. User-Centric Design:
- Aesthetic and Navigation: Created a visually appealing site using a neutral color palette of tans, browns, and creams to evoke luxury. Implemented intuitive navigation to help users find information and book services seamlessly.
2. E-Commerce Integration:
- Product Listings and Package Deals: Developed an online store featuring Beach Bum Spray Tan’s branded self-tanning products, blending brushes, and finishing powders. Offered package deals to encourage bulk purchases while providing savings.
3. Brand Storytelling:
- Personal Connection: Highlighted Christina’s journey as a single mom and her mission to empower women, fostering an emotional connection with potential clients through strategic storytelling elements.
- Optimization for Visibility: Implemented SEO best practices for relevant keywords to enhance search visibility. Used strong CTAs to encourage bookings and purchases.
results
The website redesign for Beach Bum Spray Tans successfully brought the brand’s luxurious yet inviting essence to life. The new site not only enhanced the overall user experience but also made it easier for customers to book services and explore products seamlessly. With a fresh, modern design and improved functionality, the website now reflects the brand’s high-end yet approachable vibe, helping it stand out in the beauty industry. This cohesive online presence has strengthened Beach Bum Spray Tans’ credibility and appeal to a wider range of clients.
How This Project Highlights My Unique Approach
The redesign of Beach Bum Spray Tans’ website showcases how tailored web solutions can significantly enhance a business’s online presence and customer engagement. By understanding Christina’s unique vision and challenges, Greater Heights Marketing successfully delivered a platform that aligns with her brand’s values while fostering business growth.
- Personalized Client Engagement: I prioritize understanding the client’s vision and challenges, ensuring the final product aligns with their brand identity and values.
- Strategic Storytelling: By integrating brand stories into website design, I create emotional connections with clients, enhancing user engagement and loyalty.
- Holistic Solutions: I provide comprehensive services that combine design, e-commerce, and marketing strategies, delivering a seamless user experience that drives business growth.
