deliverables: web design, copywriting, basic seo, business card design, google business profile setup and google workspace setup
Creative Co. Studios, a champion of women entrepreneurs through luxury photography and videography, collaborated with me to revamp their online presence. Initially armed with a DIY website, Abie Young, the Founder & CEO of Creative Co. Studios, realized the need for a more sophisticated digital platform to attract their ideal clients—dynamic women in business looking to upscale their brands.
Challenges
Abie had established initial branding but struggled to expand her website’s content and structure to truly reflect the luxury and professionalism of her services. The main challenges were to develop a website that not only matched the high-end aesthetic of her branding but also effectively communicated her offerings to potential clients.
Solutions
Web Design and Development: Leveraging the stunning branding visuals provided by Sarah B Photography, I designed a nine-page website that embodies the essence of Creative Co. Studios. The site’s layout, color scheme, and typography were carefully chosen to enhance the luxury feel and to make navigation intuitive for users.
Copywriting and Content Strategy: Strategic copywriting played a crucial role in this project. I crafted compelling web copy that resonates with target clients by highlighting the unique value and expertise of Creative Co. Studios. The content was tailored to articulate the studio’s mission and the benefits of their services, thereby engaging and converting site visitors.
SEO and Digital Setup: Basic SEO was implemented to ensure the website’s visibility and to attract more organic traffic. Additionally, I set up a Google Business profile and a professional Google Workspace email account to streamline their operations and enhance their professional image.
Business Card Design: To complement the digital efforts, elegant business cards were designed to reflect the brand’s luxury aesthetic, providing a cohesive brand experience both online and offline.
Custom ‘Link in Bio’ Page: A custom ‘Link in Bio’ page was also created to consolidate all important links in one accessible location, enhancing user engagement from social media platforms.
results
The revamped website and enhanced branding materials significantly elevated Creative Co. Studios’ online presence, aligning perfectly with their high-end service offerings. The new site has not only improved user engagement but also increased inquiries from potential clients, demonstrating the power of strategic design and targeted copywriting.
How This Project Highlights My Unique Approach
This project exemplifies my unique approach by demonstrating how I integrate strategic web design with precision in copywriting to craft not just a website, but a comprehensive digital experience that mirrors the client’s brand ethos and business objectives. What sets my work apart:
- Focused on Small Businesses: I specialize in supporting small businesses, understanding their unique challenges and aspirations, which enables me to create tailored solutions that resonate with this demographic.
- Comprehensive Digital Strategy: From aesthetic web design to foundational SEO and streamlined Google setups, I provide a holistic service that addresses all aspects of digital branding and marketing.
- Personalized Service: My approach is highly collaborative, ensuring that every element of the project is infused with the client’s vision and goals, resulting in a brand presence that truly feels personal and bespoke.
