branding, logo design, brand guide, social media template creation
Denisse Macias, an accomplished realtor with a vibrant and colorful personality, sought to develop a unique brand that could truly represent her dynamic character and set her apart in the global real estate market. This project included creating a comprehensive brand identity, a brand guide, a logo, and customized social media templates.
Challenges
The primary challenge was to capture Denisse’s energetic and distinctive personality in a visual format that would not only resonate with a diverse international audience but also remain functional across various digital and physical platforms. It was crucial to design a brand that was as dynamic and engaging as Denisse herself, ensuring it stood out in the competitive real estate landscape.
Solutions
Brand Identity Development: I embarked on a collaborative journey with Denisse, employing deep-dive sessions to fully understand her personal style, professional ethos, and market goals. This holistic understanding allowed me to craft a brand identity that was not just a reflection of Denisse but also a powerful marketing tool.
Logo Design: The logo was designed to reflect Denisse’s flair and professionalism. Using bold, vivid colors and modern typography, the logo positioned Denisse as a forward-thinking realtor ready to tackle the needs of buyers and sellers in the global market.
Brand Guide: A comprehensive brand guide was developed to ensure consistency across all platforms and mediums. This guide included detailed usage rules for the brand’s color palette, typographic details, and visual elements, ensuring that every point of communication was harmonized and effectively conveyed Denisse’s brand message.
Social Media Templates: To maintain a consistent brand presence online, custom social media templates were created. These templates were designed to be easily updated yet maintain the integrity of the visual brand, ensuring every post reinforced her brand identity and attracted the right clientele.
How This Project Highlights My Unique Approach
Unlike many web designers who focus solely on aesthetic, my approach integrates deep strategic thinking with creative design. This project with Denisse Macias showcases my ability to delve into the essence of a client’s personal and professional identity and translate that into a compelling, cohesive brand experience. My work is distinguished by:
- Personalized Brand Strategy: Tailoring brand elements to not only meet but amplify the client’s unique strengths and market position.
- Collaborative Process: Working closely with clients to ensure the brand resonates on a personal level, enhancing their connection to the brand.
- Comprehensive Branding Services: Offering a full suite of services from logo design to social media post template creation to business card design, ensuring brand consistency and efficacy across all touchpoints.
Hailey Fackrell
Hailey Fackrell was born and raised in Boise, Idaho. She has a passion for helping small businesses soar to greater heights. Hailey believes in the power small business owners have to be change-makers and make a difference in the world around them. She graduated with her Bachelor of Business Administration in Marketing from Boise State University and currently has certifications in Google Ads, Google Analytics, Email/SMS Marketing, Digital Marketing and SEO. In 2021, she combined her love for creativity and design and founded Greater Heights Marketing, LLC and now helps small businesses stand out through unforgettable web design, branding and workshops.