SERVICES: Branding
VIBES:Playful, Bright, Fun, Sweet
Licht & Honey, a freeze-dried candy brand in Moscow, Idaho, needed a playful and eye-catching brand identity to stand out in the snack world.
I designed a sun-and-beehive-inspired logo to reflect the brand’s name (“light” in German) and its sweet, airy treats. A vibrant color palette and fun, modern fonts brought the brand’s energetic personality to life, appealing to candy lovers of all ages.