deliverables: logo design & brand kit
Licht & Honey, a freeze-dried candy company based in Moscow, Idaho, sought to elevate its brand identity to reflect its unique product offerings. The company, founded by Kalyssa Safley, specializes in providing a crunchy twist to classic candies, ideal for various casual occasions. The project involved designing a new logo, developing a brand kit, and selecting a custom color palette and font suite that mirrored the playful and vibrant essence of the brand.
Challenges
Licht & Honey faced the challenge of standing out in the competitive snack market with a product that, while unique, was not widely recognized. The brand needed a visual identity that could not only attract attention but also communicate the fun and uniqueness of freeze-dried candy, making it appealing as a snack choice for a variety of settings.
Solutions
Logo Design: The logo was crafted to encapsulate the essence of Licht & Honey’s name, which means “light” in German. The design featured a stylized sun and a beehive, symbols that represent light and honey respectively. This imagery was chosen to directly reflect the brand’s name and to convey the natural sweetness and lightness of the product.
Color Palette and Fonts: The color palette was carefully curated to reflect the fun, light, and playful attributes of the brand. Bright and lively colors were selected to attract a wide demographic, particularly younger consumers and families, who are likely to be drawn to the novelty of freeze-dried candies. The fonts chosen were modern and whimsical, enhancing the brand’s approachable and fun personality.
Brand Kit Development: A comprehensive brand kit was created to ensure consistency across all marketing and packaging materials. This kit included guidelines on how to use the new logo, color palette, and fonts effectively across various platforms, ensuring that the brand maintains a cohesive and attractive presence.
results
The refreshed brand identity was enthusiastically received by both Kalyssa and her customers. The new logo and vibrant visual elements have helped Licht & Honey increase its visibility and appeal in the local market and beyond. The distinctive branding has been instrumental in attracting new customers and expanding the business’s reach, particularly in online sales where visual impact is crucial.
How This Project Highlights My Unique Approach
This case study highlights my commitment to creating visually appealing and strategically sound brand identities:
- Creative Integration of Brand Values and Visuals: The logo and overall design elements are deeply integrated with the brand’s core values and product characteristics, ensuring that the visual identity is not just attractive but meaningful.
- Focus on Target Audience Engagement: My design approach is always centered on engaging the target audience. For Licht & Honey, the playful and vibrant branding effectively captures the attention of potential customers who are looking for fun and innovative snack options.
- Collaborative Design Process: Working closely with Kalyssa to understand her vision and preferences was crucial. This collaboration ensured that the final design not only met but exceeded her expectations, embodying the spirit of Licht & Honey.
The successful rebranding of Licht & Honey demonstrates how thoughtful design can transform a company’s brand into a dynamic and compelling market presence. If you are looking to infuse your brand with a fresh, engaging identity that captures and conveys its unique essence, I am here to help bring that vision to life.
"Did a Phenomenal Job with Our Rebrand!"
