deliverables: web design, copywriting & basic seo
Jonah Prisament, the visionary behind Memento Media, sought to establish an online presence for his new photography business. Specializing in a wide range of photography services including headshots, branding, events, portraits, and lifestyle photography, Memento Media aims to empower small businesses with high-quality visual content. The project entailed building a responsive and visually appealing website, crafting engaging copy, and implementing basic SEO to enhance online visibility.
Challenges
As a new business, Memento Media needed a robust digital platform that could effectively showcase their photography portfolio while also attracting and converting potential small business clients. The challenge was to create a website that was not only visually striking but also functionally optimized for different devices and easy to navigate.
Solutions
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Responsive Web Design: Using the GoDaddy platform, I designed and developed a sleek, user-friendly website that performs seamlessly across desktop, tablet, and mobile devices. The design prioritizes visual appeal and easy navigation, ensuring that potential clients can effortlessly browse Jonah’s portfolio and services.
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Copywriting: I crafted compelling, SEO-friendly copy that aligns with the brand’s mission and speaks directly to small businesses looking for quality photography services. The website copy was designed to highlight Memento Media’s expertise and the transformative power of professional photography for brand enhancement.
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Basic SEO Implementation: To increase the website’s online visibility and attract more targeted traffic, basic SEO practices were implemented. This included optimizing meta descriptions, alt texts for images, and keyword integration tailored to Memento Media’s core services and target audience.
results
The launch of Memento Media’s website marked a significant step in establishing Jonah’s brand in the competitive photography market. The site has successfully attracted small business clients and increased engagement, proving to be an invaluable tool for showcasing Jonah’s work and expanding his clientele.
How This Project Highlights My Unique Approach
This project showcases my comprehensive approach to web design and development, which combines aesthetic sensibility with functional excellence:
- Focus on Responsiveness and Accessibility: Ensuring that the website delivers a seamless experience across all devices reflects my commitment to accessibility and user-centric design.
- Tailored Content Strategy: My approach involves not just designing a website but also developing a content strategy that aligns with the client’s brand values and market goals. This ensures that every piece of content serves to engage and convert the target audience.
- Client-Centric Collaboration: Working closely with Jonah to understand his vision and requirements allowed me to create a digital presence that truly reflects the essence of Memento Media and its mission to support small businesses.
"Very Fun and Easy Time Working with her!"
