deliverables: web design, branding, logo design, brand guide, backdrop design & basic seo
Michael Scot Films, owned and operated by Mike McCaleb, is a videography service catering to clients in California and Idaho with a focus on wedding and commercial videography. Mike approached me with the need for a brand and website. The project scope encompassed web design, branding, logo design, the creation of a brand guide, backdrop design, and basic SEO implementation.
Challenges
As a videographer specializing in both wedding and commercial projects, Mike needed a brand identity and online presence that would appeal to a diverse client base while reflecting the artistic and cinematic quality of his work. The challenge was to create a cohesive brand that could effectively communicate the dual focus of his services and attract the ideal clientele for each.
Solutions
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Brand Guide Development: I started by developing an 18-page brand guide to lay a solid foundation for the brand identity. This guide included the brand story, mission, vision, values, and unique value proposition. It also detailed the ideal audience, provided a mood board, color palette, typography choices, and logo variations. This document served as the blueprint for all subsequent design work, ensuring consistency across all platforms.
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Logo Design: The logo was crafted to be unique, elegant, and distinctive, designed to resonate specifically with Michael’s target audience. The design reflects the high-quality, cinematic nature of his videography, appealing to both wedding and commercial clients.
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Web Design and Copywriting: With the brand guide as my reference, I designed a website that not only looked visually stunning but also encapsulated the essence of Michael Scot Films. The website’s design and the copy were tailored to showcase Michael’s expertise in blending documentary and cinematic techniques. The copy was crafted to speak directly to potential clients, highlighting the unique narrative style that Michael brings to his projects.
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Backdrop Design and SEO: Additionally, I designed a backdrop that Mike could use during wedding expos and events, further enhancing his brand visibility. Basic SEO practices were implemented to improve the website’s search engine ranking, making it easier for potential clients in California and Idaho to discover his services.
Results
The launch of the new brand identity and website significantly boosted Michael Scot Films’ market presence. The cohesive branding helped Mike attract and engage the right mix of wedding and commercial videography clients.
How This Project Highlights My Unique Approach
This case study demonstrates my holistic approach to brand and web design, emphasizing:
- Strategic Brand Foundation: My methodical development of a comprehensive brand guide ensures that every element of the brand from logos to web design is aligned with the business’s core objectives and market positioning.
- Balanced Aesthetic and Functional Design: The visual elements and functionality of the website are balanced to provide an optimal user experience while effectively communicating the brand’s message.
- Adaptive and Client-Centered Solutions: I adapt my services to meet the specific needs of my clients, ensuring that each project reflects the client’s unique style and business goals, as seen in the customized solutions provided for Michael Scot Films.
This project showcases how a well-thought-out brand and digital strategy can transform a business, enhancing its ability to connect with the right audience and convey its unique value proposition effectively. If you’re looking to elevate your business with a distinctive and compelling brand and online presence, let’s connect and explore how we can achieve this together.
"She Went Above and Beyond1"
