Paolian Sweets & More

SERVICES: Branding

VIBES:Elegant, Romantic, Sophisticated, Delightful, Luxury

Paolian Sweets & More, a luxury buttercream cake and dessert bakery in Treasure Valley, needed a refined and inviting brand identity to stand out in the competitive wedding and event industry.

With an upcoming wedding expo, the goal was to create a cohesive, high-end look that blended elegance with a touch of fun. I designed a sophisticated logo featuring soft pastel pink and sage green, accented with delicate watercolor roses to capture the bakery’s romantic and artisanal feel. A brand guide ensured consistency across all materials, including business cards, brochures, banners, stickers, a tablecloth, and a backdrop—each designed to leave a lasting impression at the expo.

"She Outdid Herself!"

“We hired Hailey to create a logo, brand guide, banners, and promotional materials for our business and she outdid herself! She was easy to work with, responsive, detail oriented, and always found a way to bring our vision to life. She added so much value to our business by creating a brand that is unique, recogizable, and impactful. She also created some incredible promotional materials for us including: business cards, a brochure, banners, table covers, and stickers. They all look on-brand, high quality and professional. She did a great job with their design and making sure they were exactly what we were looking for. I will definitely work with Hailey for a future web design project!"

Paola Franco

Founder, Paolian Sweets & More

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