deliverables: logo design & brand kit
Rolling Hills Counseling & Mediation Services, founded by Courtney Lossmann, provides a wide range of services including individual therapy, couples therapy, concierge care, mediation, and coaching in Boise. As a new counseling practice, the challenge was to create a distinct brand identity that would resonate with potential clients and convey the calming, supportive nature of the services offered. The project encompassed logo design, color palette selection, and brand kit development to establish a cohesive and attractive brand presence.
Challenges
As a startup, Rolling Hills needed a strong visual identity to stand out and attract the right clientele. Courtney was initially unsure how to effectively market her services and needed a branding approach that would instantly communicate the nurturing and professional essence of her practice.
Solutions
Logo Design: Drawing on the practice’s name, I designed a logo that features two stylized hills, encapsulating the concept of “rolling hills.” Created in Adobe Illustrator, the logo combines simplicity and symbolism to effectively communicate the brand’s core focus.
Color Palette and Fonts: The chosen color palette was inspired by the soothing qualities of the ocean and sand, featuring soft blues and complementary neutrals. This palette was designed to evoke a sense of relaxation and peace, aligning with the therapeutic nature of Courtney’s services. The selected fonts are clean and professional, aimed at appealing to her ideal clients by conveying reliability and comfort.
Brand Kit Development: The brand kit included detailed guidelines on the use of the new logo, color palette, and fonts, ensuring consistency across all marketing materials and digital platforms. This consistency helps to strengthen brand recognition and enhance professional credibility.
results
The rebranding initiative has significantly enhanced the visual identity of Rolling Hills Counseling & Mediation Services, making it more appealing and relevant to its target audience. Courtney has reported a positive reception from clients and an increase in client inquiries, which she attributes to the clearer and more professional brand image.
How This Project Highlights My Unique Approach
This case study demonstrates my ability to blend aesthetic design with practical marketing strategies:
- Personalized Branding Solutions: I focus on creating branding elements that are not only visually appealing but also resonate with the business’s mission and client expectations.
- Strategic Marketing Insight: My background in marketing allows me to offer clients like Courtney a comprehensive branding approach that includes not only design but also strategic advice on how to position and promote their services effectively.
- Ongoing Partnership and Support: From my internship to the establishment of my own marketing firm, my relationship with Courtney has evolved, reflecting my commitment to providing continued support and services to help clients grow and succeed.
The successful rebranding of Rolling Hills Counseling & Mediation Services illustrates how thoughtful design paired with strategic marketing can create a compelling brand identity that drives business growth. If you’re looking to develop or refresh your brand, I’m here to bring your vision to life with a personalized and effective approach.
"Significantly Increased my Client Population"
