deliverables: logo design, brand guide, brochure design, business card design, backdrop design, banner design, tablecloth design, sticker designPaolian Sweets & More, a bakery based in the Treasure Valley specializing in luxury buttercream cakes and desserts for special occasions, engaged in a complete rebranding and promotional material design project. The owner, Paola Franco, recognized the need to differentiate her business from competitors to capture a significant share of the local mark[...]