deliverables: branding, logo design, brand strategy, brand guidelines, brand icons/illustrations
The Natural Wellness Mom is a wellness-driven brand dedicated to empowering moms with safer, non-toxic product choices while offering opportunities to work from home. Founded on the belief that families shouldn’t have to choose between affordability and health, the brand provides high-quality products designed for a clean, natural lifestyle. With a strong focus on community, education, and empowerment, The Natural Wellness Mom helps health-conscious moms create homes and businesses that align with their values.
Challenges
One of the key challenges of this project was creating a brand identity that balanced the diverse aspects of The Natural Wellness Mom—wellness, family, and entrepreneurship. The brand needed to appeal to moms seeking safer products for their families while also resonating with women who aspire to build flexible careers from home. Striking the right tone that was both nurturing and empowering, without feeling overly corporate or overly casual, required careful consideration of the design direction.
Additionally, since the brand is centered on non-toxic, family-friendly products, ensuring that the logo and overall aesthetic communicated trustworthiness, purity, and natural health was critical. The design needed to make the target audience feel confident in the brand’s products and messaging, while also being visually appealing and modern.
Solutions
1. Brand Identity Design:
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- Logo and Visual Elements: Designed a logo that reflects the brand’s nurturing yet professional spirit. Incorporating earthy and feminine elements, such as vines, hearts and a leaf helped communicate the brand’s commitment to wellness and family values.
- Color Palette and Typography: Chose a soft, earthy color palette featuring light pinks, sage greens, and beige tones to evoke feelings of calm, health, and trust. Paired with modern yet legible typography, the design feels approachable and feminine, without being overly trendy.
2. Brand Messaging:
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- Tagline and Tone of Voice: Developed a tagline—”Live Well. Be Free.”—to capture the essence of the brand’s message and mission. The tone of voice was carefully crafted to reflect the brand’s focus on authenticity, family, and wellness, resonating with the target audience of health-conscious, busy moms.
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3. Collateral Design & Brand Strategy:
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- Business Cards: Created business cards. This helps the brand maintain a unified aesthetic, whether on social platforms or in direct communications with clients.
- Brand Strategy: Took a deep dive into the brand’s mission, vision, values, brand personality, ideal audience, competitors and more to make sure The Natural Wellness Mom would stand out in the crowded wellness market.
4. Brand Storytelling:
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- Founder’s Story: Incorporated elements of the Jen’s personal journey into the branding, highlighting the empowering mission of The Natural Wellness Mom to inspire women to live healthier, more balanced lives while building careers from home. This added an authentic, human element to the brand’s overall identity.
Results
The branding project for The Natural Wellness Mom successfully encapsulated the brand’s core mission of family-first wellness. The new brand identity reflects the values of authenticity, health, and flexibility, with a soft, modern, and earthy aesthetic that speaks directly to moms looking for non-toxic, safe products for themselves and their families. The color palette, typography, and logo design create a cohesive visual identity that resonates with the target audience while positioning the brand as a trusted resource for health-conscious families.
How This Project Highlights My Unique Approach
This branding project showcases my process of aligning design with a brand’s core values and target audience. By understanding The Natural Wellness Mom’s vision and goals, I was able to craft a brand identity that not only reflects their commitment to wellness but also fosters an emotional connection with their customers.
- Personalized Client Engagement: I take the time to deeply understand the client’s mission and vision, ensuring that every design element aligns with their values and resonates with their audience.
- Strategic Storytelling: Through design, I help brands tell their unique stories, which in turn creates an emotional bond with customers. In this case, I focused on showcasing the founder’s journey and commitment to family wellness, building a relatable narrative that resonates with busy, health-conscious moms.
- Holistic Solutions: I deliver complete brand packages that integrate design elements such as logos, color palettes, and typography into a unified system that can be applied across various touchpoints, from digital platforms to print materials.
