My Fave Tools
Here are some of my favorite tools that I use in my small business. I hope that you find this list useful. Some of these links are affiliate links, which means that if you click the link to purchase something, I may receive a small commission, at no additional cost to you. But I only ever recommend products and services that I love and/or use myself!
website
website builder + hosting
If you are building your website with WordPress and don’t know how to code, THIS is the plugin you need! With the power of WordPress, the world’s #1 content management system (CMS) + Elementor (a visual website builder), you will be unstoppable!
website domain name
If you are building a website, you need a domain name. What the heck is a domain name? (You might ask). It’s the website address for your business: www.greaterheightsmarketing.com. Buy your domain name from Namecheap here.
wordpress website themes
A theme affects the overall look of your whole site (if you are building on WordPress). If you want to make sure it looks amazing (without coding), you need a theme. Pix & Hue sells WordPress themes that have beautiful and customizable layouts.
WORDPRESS WEBSITE THEMES
Finding a good theme for your WordPress site can be challenging. You want it to have gorgeous layouts, easy customization and flexible styling options. Bluchic has it all! You don’t even have to know how to code. Bluchic sells WordPress themes to help you elevate your brand.
branding & design
fonts, website themes, templates & more
Looking for stock photos, website themes, social media templates or fonts? Creative Market is your go-to stop for anything you might need! Creative Market helps you bring your creative ideas to life.
FONTS, WEBSITE THEMES, TEMPLATES & MORE
Creative Fabrica, similar to Creative Market, is another great place to get stock photos, mockups, design templates, social media templates, website themes/templates, fonts and more!
graphic design
Canva is amazing for anything and everything you want to design. You can design business cards, flyers, brochures, social media posts, videos, reels, presentations, posters and more for your business! With thousands of templates to choose from, it’s easy to personalize designs to make them fit your brand.
graphic & logo design
Adobe Creative Cloud includes all of the products that professional designers use (such as Photoshop, Illustrator, InDesign and more). If you are wanting to design a logo, make sure you use Adobe Illustrator (not Canva) so that your design is unique and can be trademarked. Adobe Illustrator and Photoshop are two tools that I use all the time!
stock photos & mockups
stock photos, templates and digital courses
Are you struggling to figure out how to stay consistent on social media? Want to learn how to blog, start an email list, grow your business and get more clients and customers? Ivory Mix offers a membership where you get unlimited access to gorgeous stock photos, templates, masterclasses, online courses and more!
stock photo & video membership
Get 15% off when you use the code: GREATERHEIGHTS
You want your brand to look high-end but don’t have the time or skills to take photos yourself? Haute Stock gives you access to thousands of photos and videos you can use to take your brand to the next level.
stock photos and mockups
Get 15% off when you use the code: GREATERHEIGHTSMARKETING
Are you tired of spending hours looking for the perfect mockup to showcase your new product or design? Moyo Studio sells gorgeous stock photos and mockup templates that you can edit with Photoshop. This is where I buy most of my mockups!
Mockups, website + social media templates
Ruben Stom Design sells Squarespace website templates, mockups and social media post templates. I love the mockups from Ruben Stom Design and use them a lot to showcase my designs! If you are looking to take your social media to the next level, check out some of the templates.
business organization
the only crm you'll ever need
Get 25% off
When you run a small business, there is a lot to keep track of: proposals, contracts, invoices, receipts, client contact information. The list goes on and on! You can create proposals, contracts, invoices, questionnaires, brochures, and contact forms. You can also create email templates, automations and they even have their own scheduler.
For the paper planner lovers
I’ve tried using Google Calendar, Asana, Trello and other planners in the past, but my favorite is the Day Designer planner. I’ve come to the realization that I need a paper planner to keep me on track. I am a busy mom and business owner and I love that it has a spot where you can schedule each hour of your day, a top 3 to-do list, daily quote, and a spot for gratitude. The planner designs are gorgeous and they have both daily and weekly layouts to choose from.
organize your files
Google Drive is a cloud-based storage platform offered by Google, allowing users to store, share, and collaborate on files and documents from any device with internet access. It makes it easy for me to keep my files organized for my business and know that they are backed up in the cloud so I don’t have to worry.
email marketing & social media
email marketing
Get 50% off
As a creative and visual person, I LOVE using Flodesk for email marketing. The customization and options available are amazing and the customer service is outstanding! Flodesk makes designing beautiful emails easy and I love that no matter how many subscribers I have the monthly amount stays the same.
GET A PROFESSIONAL EMAIL
Google Workspace is like having your own digital office suite in the cloud, designed to elevate your productivity game. It also allows you to have a professional email address like [email protected] which adds a professional touch to business emails.
social media scheduler
Meta Business Suite is your go-to platform for effortlessly managing your social media presence. From scheduling engaging content to tracking performance metrics, Meta Business Suite empowers entrepreneurs and marketers to curate and schedule social media posts across multiple platforms with ease.
bookkeeping
email marketing
Get 30% off for 6 months
Keeping track of receipts and transactions as a small business owner can be a headache. Quickbooks makes it simple with an intuitive online software that you can use to track your income, expenses and generate Profit & Loss Statements. Make tax time easy by keeping track of all your transactions throughout the year.
legal stuff
privacy policies
Use code HEIGHTSMKT at checkout
When you have a website, you usually collect some information from your visitors. If you don’t have the proper privacy policies in place, you could be breaking the law. Termageddon is easy to setup. Just answer a series of questions, add the code to your website and you’re done!
contracts & Trademarks
Use code GREATERHEIGHTS at checkout
You need to make sure your business is legally protected. An easy way to do this is to establish a contract that you have every client sign. Sprout Law sells contract templates you can use. You can also get help trademarking your business.
wellness
energy
Get 15% off
As a busy mom and small business owner, I need energy to take care of my family and my business. Advocare’s Spark has 20 vitamins and minerals and gives me that extra boost of energy I need to thrive throughout my day. It tastes amazing!
hydration
Get 15% off
Sometimes I don’t drink enough water. Especially during the summer, when it’s really hot. I try to avoid sugar-filled drinks like Gatorade. I love Advocare’s Rehydrate. It’s low calorie, has a small amount of sugar and keeps me hydrated and energized.