Branding Archives - Greater Heights Marketing

Beach Bum Spray Tans

deliverables: web design, copywriting, basic seo, ecommerce setup, mini brand design, brand kit Beach Bum Spray Tans is a luxury spray tanning studio located in Rexburg, ID, dedicated to helping women feel confident in their skin with natural, sun-kissed tans. Founded by Christina Stoddard, a passionate mompreneur, Beach Bum Spray Tans offers premium, custom spray tans without the orange tones, ensuring clients achieve a flawless glow that looks natural and radiant. Specializing in tans for wedd[...]

Blog, Branding

How to Create a Brand Identity: A Guide for Creative Small Businesses, Coaches, and Service Providers

In today’s competitive market, having a strong brand identity isn’t just a luxury; it’s a necessity. Whether you’re a small business owner, a coach, or a service provider, your brand identity serves as the cornerstone of your marketing strategy, impacting how potential clients perceive you and your offerings. A well-defined brand identity can elevate your business, foster trust, and set you apart from the competition. This comprehensive guide will walk you through the essential steps[...]

Blog, Branding

Building a Strong Brand: How to Choose a Name and Logo That Stand Out

When you're launching a new business or rebranding an existing one, one of the most critical decisions you'll make is choosing the perfect brand name and logo. Your brand name is your business's first introduction to the world, while your logo is the visual representation of your identity. Both need to capture your brand's essence and connect with your audience, which is especially important for creative entrepreneurs, small businesses, and coaches. In this guide, we’ll dive deep into the[...]

Branding, Portfolio, Web Design

MK Photo

deliverables: Logo Design, Brand Guide, MARKETING STRATEGY, Website Design, BASIC SEO, Social Media Integration, BUSINESS CARD DESIGN, HONEYBOOK CRM SETUPMK Photo, owned and operated by Mikelle Kamm since 2013, is a photography business specializing in lifestyle family photography, personality-filled child photography, and couples photography that emphasizes connection. The goal of this project was to create a brand identity and website that reflected the business's affordable, customizable, and[...]

Branding, Portfolio, Web Design

Summit Innovation Lab

Deliverables: branding, logo design, brand guide, web design, copywriting, basic seo Summit Innovation Lab, led by Founder and CEO Jenny Hoban, is dedicated to inspiring a passion for STEM among children and adults. To elevate their presence and reach, I provided a full range of services including branding, logo design, brand guide creation, web design, copywriting, and basic SEO.ChallengesThe challenge was to establish a brand identity that resonates with both children and adults and reflec[...]

Branding, Portfolio

Denisse Macias | Global Realtor

deliverables: branding, logo design, brand guide, Web Design, social media template creation, email signature design Denisse Macias, an accomplished realtor with a vibrant personality, sought to develop a unique brand that could truly represent her dynamic character and set her apart in the global real estate market. This project included creating a comprehensive brand identity, a brand guide, a logo, customized social media templates, a fully responsive website, and a professional email sig[...]

Portfolio, Web Design

Creative Co. Studios

deliverables: web design, copywriting, basic seo, business card design, google business profile setup and google workspace setupCreative Co. Studios, a champion of women entrepreneurs through luxury photography and videography, collaborated with me to revamp their online presence. Initially armed with a DIY website, Abie Young, the Founder & CEO of Creative Co. Studios, realized the need for a more sophisticated digital platform to attract their ideal clients—dynamic women in business loo[...]

Branding, Portfolio

Paolian Sweets & More

deliverables: logo design, brand guide, brochure design, business card design, backdrop design, banner design, tablecloth design, sticker designPaolian Sweets & More, a bakery based in the Treasure Valley specializing in luxury buttercream cakes and desserts for special occasions, engaged in a complete rebranding and promotional material design project. The owner, Paola Franco, recognized the need to differentiate her business from competitors to capture a significant share of the local mark[...]

Portfolio

Michael Scot Films

deliverables: web design, branding, logo design, brand guide, backdrop design & basic seo Michael Scot Films, owned and operated by Mike McCaleb, is a videography service catering to clients in California and Idaho with a focus on wedding and commercial videography. Mike approached me with the need for a brand and website. The project scope encompassed web design, branding, logo design, the creation of a brand guide, backdrop design, and basic SEO implementation. Challenges As a videographer[...]

Portfolio

Licht & Honey

deliverables: logo design & brand kitLicht & Honey, a freeze-dried candy company based in Moscow, Idaho, sought to elevate its brand identity to reflect its unique product offerings. The company, founded by Kalyssa Safley, specializes in providing a crunchy twist to classic candies, ideal for various casual occasions. The project involved designing a new logo, developing a brand kit, and selecting a custom color palette and font suite that mirrored the playful and vibrant essence of the[...]