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Quickbooks Tax Prep
Blog, Small Business Tips

Stay Tax-Ready Year-Round: How QuickBooks Simplifies Tax Prep & Saves You Money

I'm all about sharing my favorite tools that I use to run and scale my small business. I have been using Quickbooks since I first started my business in 2021 and love how easy it makes bookkeeping and preparing for tax time each year! Tax season is here, and if you're scrambling to gather receipts, organize expenses, and file on time, you're not alone. Whether you’re a small business owner, freelancer, or side hustler, last-minute tax prep can be overwhelming—but it doesn’t have to be. Qu[...]

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Writing in a planner
Blog, Small Business Tips

How I Do It All as a Stay-at-Home Mom and Business Owner

After reading the title, you might be reading this blog post searching for the secret and thinking ‘how does she do it all?’ The secret– I don’t. 😉 Being a stay-at-home mom is a demanding role on its own, and when you add running a business into the mix, it becomes an intense juggling act. As a brand and web designer with a toddler at home, I’ve experienced firsthand the unique challenges that come with balancing work and motherhood.  From client deadlines to toddler tan[...]

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Holding out Greater Heights Marketing business card
Blog, Branding

How to Create a Brand Identity: A Guide for Creative Small Businesses, Coaches, and Service Providers

In today’s competitive market, having a strong brand identity isn’t just a luxury; it’s a necessity. Whether you’re a small business owner, a coach, or a service provider, your brand identity serves as the cornerstone of your marketing strategy, impacting how potential clients perceive you and your offerings. A well-defined brand identity can elevate your business, foster trust, and set you apart from the competition. This comprehensive guide will walk you through the essential steps[...]

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Greater Heights Marketing | Web Design and Branding for Idaho Small Businesses
Blog, Branding

Building a Strong Brand: How to Choose a Name and Logo That Stand Out

When you're launching a new business or rebranding an existing one, one of the most critical decisions you'll make is choosing the perfect brand name and logo. Your brand name is your business's first introduction to the world, while your logo is the visual representation of your identity. Both need to capture your brand's essence and connect with your audience, which is especially important for creative entrepreneurs, small businesses, and coaches. In this guide, we’ll dive deep into the[...]

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Web design for small businesses
Blog, Web Design

10 Common Web Design Mistakes Small Businesses Make and How to Avoid Them

In today's digital landscape, your success heavily relies on your online presence. A well-designed website isn't just a luxury for small businesses—it's a critical tool that can determine whether a company thrives or struggles. Your website often serves as the first point of contact for potential customers, and making a positive first impression is key to converting visitors into loyal clients and customers. However, many small businesses fall into common web design traps that can hinder thei[...]

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