In today’s competitive market, having a strong brand identity isn’t just a luxury; it’s a necessity. Whether you’re a small business owner, a coach, or a service provider, your brand identity serves as the cornerstone of your marketing strategy, impacting how potential clients perceive you and your offerings. A well-defined brand identity can elevate your business, foster trust, and set you apart from the competition. This comprehensive guide will walk you through the essential steps[...]
When you're launching a new business or rebranding an existing one, one of the most critical decisions you'll make is choosing the perfect brand name and logo. Your brand name is your business's first introduction to the world, while your logo is the visual representation of your identity. Both need to capture your brand's essence and connect with your audience, which is especially important for creative entrepreneurs, small businesses, and coaches. In this guide, we’ll dive deep into the[...]
SERVICES: Branding, Web Design, Copywriting, Honeybook CRM SetupVIBES:Creative, Fun, Approachable, Personal, ModernWEBSITE CMS: WordpressMK Photo, owned by Mikelle Kamm, is a photography business specializing in lifestyle family photography, child photography, couples photography, and branding photography with a focus on connection.The goal was to create a brand identity and website that conveyed MK Photo's values of affordability, creativity, and client-centric service while[...]
SERVICES: Branding, Web Design, CopywritingVIBES: Creative, Playful, Innovative, Professional, InspiringWEBSITE CMS: WordpressSummit Innovation Lab, led by Jenny Hoban, aims to inspire a passion for STEM in both children and adults. To elevate their presence, I provided a full range of branding services, including logo design, brand guide creation, web design, copywriting, and basic SEO.The goal was to create a brand identity that was both playful and inspiring, appealing to a diverse audience[...]
SERVICES: Branding, Web Design, CopywritingVIBES: Bold, Energetic, Friendly, Vibrant, ModernWEBSITE CMS: WordpressDenisse Macias, a dynamic and energetic realtor, wanted a brand that could embody her vibrant personality while establishing her as a standout presence in the global real estate market.Together, we created a comprehensive brand identity that included a bold suite of logos, a brand guide, website design, social media templates, and an email signature—each element reflecting Denisse[...]
SERVICES: BrandingVIBES:Elegant, Romantic, Sophisticated, Delightful, LuxuryPaolian Sweets & More, a luxury buttercream cake and dessert bakery in Treasure Valley, needed a refined and inviting brand identity to stand out in the competitive wedding and event industry.With an upcoming wedding expo, the goal was to create a cohesive, high-end look that blended elegance with a touch of fun. I designed a sophisticated logo featuring soft pastel pink and sage green, accented wi[...]
SERVICES: Branding, Web Design, CopywritingVIBES:Cinematic, Sophisticated, Artistic, Elegant, TimelessWEBSITE CMS: WordpressMichael Scot Films, a California- and Idaho-based videography brand, needed a polished yet artistic identity that resonated with both wedding couples and commercial clients.I designed a sleek, cinematic logo that reflects Mike’s storytelling approach—balancing elegance with creativity. The website was crafted to feel immersive and high-end, with rich visuals, warm yet[...]
SERVICES: BrandingVIBES:Playful, Bright, Fun, SweetLicht & Honey, a freeze-dried candy brand in Moscow, Idaho, needed a playful and eye-catching brand identity to stand out in the snack world.I designed a sun-and-beehive-inspired logo to reflect the brand’s name (“light” in German) and its sweet, airy treats. A vibrant color palette and fun, modern fonts brought the brand’s energetic personality to life, appealing to candy lovers of all ages. [...]