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Greater Heights Marketing

All Posts By

Hailey Fackrell

Branding, Portfolio, Web Design

MK Photo

SERVICES: Branding, Web Design, Copywriting, Honeybook CRM SetupVIBES:Creative, Fun, Approachable, Personal, ModernWEBSITE CMS: WordpressMK Photo, owned by Mikelle Kamm, is a photography business specializing in lifestyle family photography, child photography, couples photography, and branding photography with a focus on connection.The goal was to create a brand identity and website that conveyed MK Photo's values of affordability, creativity, and client-centric service while[...]

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Web design for small businesses
Blog, Web Design

10 Common Web Design Mistakes Small Businesses Make and How to Avoid Them

In today's digital landscape, your success heavily relies on your online presence. A well-designed website isn't just a luxury for small businesses—it's a critical tool that can determine whether a company thrives or struggles. Your website often serves as the first point of contact for potential customers, and making a positive first impression is key to converting visitors into loyal clients and customers. However, many small businesses fall into common web design traps that can hinder thei[...]

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Branding, Portfolio, Web Design

Summit Innovation Lab

SERVICES: Branding, Web Design, CopywritingVIBES: Creative, Playful, Innovative, Professional, InspiringWEBSITE CMS: WordpressSummit Innovation Lab, led by Jenny Hoban, aims to inspire a passion for STEM in both children and adults. To elevate their presence, I provided a full range of branding services, including logo design, brand guide creation, web design, copywriting, and basic SEO.The goal was to create a brand identity that was both playful and inspiring, appealing to a diverse audience[...]

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Denisse Macias Moodboard
Branding, Portfolio

Denisse Macias | Global Realtor

SERVICES: Branding, Web Design, CopywritingVIBES: Bold, Energetic, Friendly, Vibrant, ModernWEBSITE CMS: WordpressDenisse Macias, a dynamic and energetic realtor, wanted a brand that could embody her vibrant personality while establishing her as a standout presence in the global real estate market.Together, we created a comprehensive brand identity that included a bold suite of logos, a brand guide, website design, social media templates, and an email signature—each element reflecting Denisse[...]

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Creative Co. Studios website on 4 ipads
Portfolio, Web Design

Creative Co. Studios

SERVICES: Web Design, Copywriting, Business Card DesignVIBES:Luxury, Empowering, Professional, Sleek, ElegantWEBSITE CMS: PixiesetCreative Co. Studios, a photography and videography business empowering women entrepreneurs, needed a refined, high-end online presence to align with their luxury services. Abie Young, the Founder & CEO, reached out after realizing her DIY website wasn’t doing justice to the business's polished brand.I designed a sleek, nine-page website that highlighted the s[...]

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Paolian Sweets & More Brand Kit on wood table
Branding, Portfolio

Paolian Sweets & More

SERVICES: BrandingVIBES:Elegant, Romantic, Sophisticated, Delightful, LuxuryPaolian Sweets & More, a luxury buttercream cake and dessert bakery in Treasure Valley, needed a refined and inviting brand identity to stand out in the competitive wedding and event industry.With an upcoming wedding expo, the goal was to create a cohesive, high-end look that blended elegance with a touch of fun. I designed a sophisticated logo featuring soft pastel pink and sage green, accented wi[...]

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Michael Scot Films Website Responsive Mockup
Portfolio

Michael Scot Films

SERVICES: Branding, Web Design, CopywritingVIBES:Cinematic, Sophisticated, Artistic, Elegant, TimelessWEBSITE CMS: WordpressMichael Scot Films, a California- and Idaho-based videography brand, needed a polished yet artistic identity that resonated with both wedding couples and commercial clients.I designed a sleek, cinematic logo that reflects Mike’s storytelling approach—balancing elegance with creativity. The website was crafted to feel immersive and high-end, with rich visuals, warm yet[...]

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Licht & Honey Logo in front of freeze dried strawberries
Portfolio

Licht & Honey

SERVICES: BrandingVIBES:Playful, Bright, Fun, SweetLicht & Honey, a freeze-dried candy brand in Moscow, Idaho, needed a playful and eye-catching brand identity to stand out in the snack world.I designed a sun-and-beehive-inspired logo to reflect the brand’s name (“light” in German) and its sweet, airy treats. A vibrant color palette and fun, modern fonts brought the brand’s energetic personality to life, appealing to candy lovers of all ages. [...]

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Rolling Hills Counseling & Mediation, PLLC Logo with Hills in Background
Portfolio

Rolling Hills Counseling & Mediation, PLLC

SERVICES: BrandingVIBES: Calm, Professional, Supportive, TrustworthyRolling Hills Counseling & Mediation, founded by Courtney Lossmann, offers therapy, mediation, and coaching services in Boise, providing a calming and supportive space for clients.To establish a strong brand identity, I designed a logo inspired by rolling hills, paired with a soothing color palette of soft blues and neutrals to evoke relaxation and trust. The branding ensures consistency across all platforms, helping Courtn[...]

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Heather James Imagery Website
Portfolio

Heather James Imagery

SERVICES: Brand Kit, Web Design, CopywritingVIBES: Warm, Cinematic, Natural, AuthenticWEBSITE CMS: WixHeather James Imagery, an Idaho-based photographer specializing in cinematic wedding, couple, and family portraits, needed a brand and website that truly reflected her artistic style.I revamped her color palette with warm, earthy tones, redesigned her website on Wix for a seamless and engaging client experience, and crafted compelling copy to highlight her storytelling approach. With a polished[...]

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