Hailey Fackrell, Author at Greater Heights Marketing

Beach Bum Spray Tans

SERVICES: Web Design, Copywriting, Brand Kit VIBES:Luxurious, Approachable, Radiant, Modern, Empowering WEBSITE CMS: Shopify Beach Bum Spray Tans is a luxury spray tanning studio specializing in custom spray tans for weddings, events, and vacations, as well as offering premium at-home tanning products. The goal was to create a website that captured Beach Bum Spray Tans’ luxurious yet approachable vibe while showcasing the business's focus on natural, sun-kissed tans and exceptional customer[...]

Blog, Branding

How to Create a Brand Identity: A Guide for Creative Small Businesses, Coaches, and Service Providers

In today’s competitive market, having a strong brand identity isn’t just a luxury; it’s a necessity. Whether you’re a small business owner, a coach, or a service provider, your brand identity serves as the cornerstone of your marketing strategy, impacting how potential clients perceive you and your offerings. A well-defined brand identity can elevate your business, foster trust, and set you apart from the competition. This comprehensive guide will walk you through the essential steps[...]

Blog, Branding

Building a Strong Brand: How to Choose a Name and Logo That Stand Out

When you're launching a new business or rebranding an existing one, one of the most critical decisions you'll make is choosing the perfect brand name and logo. Your brand name is your business's first introduction to the world, while your logo is the visual representation of your identity. Both need to capture your brand's essence and connect with your audience, which is especially important for creative entrepreneurs, small businesses, and coaches. In this guide, we’ll dive deep into the[...]

Branding, Portfolio, Web Design

MK Photo

SERVICES: Branding, Web Design, Copywriting, Honeybook CRM SetupVIBES:Creative, Fun, Approachable, Personal, ModernWEBSITE CMS: WordpressMK Photo, owned by Mikelle Kamm, is a photography business specializing in lifestyle family photography, child photography, couples photography, and branding photography with a focus on connection.The goal was to create a brand identity and website that conveyed MK Photo's values of affordability, creativity, and client-centric service while[...]

Blog, Web Design

10 Common Web Design Mistakes Small Businesses Make and How to Avoid Them

In today's digital landscape, your success heavily relies on your online presence. A well-designed website isn't just a luxury for small businesses—it's a critical tool that can determine whether a company thrives or struggles. Your website often serves as the first point of contact for potential customers, and making a positive first impression is key to converting visitors into loyal clients and customers. However, many small businesses fall into common web design traps that can hinder thei[...]

Branding, Portfolio, Web Design

Summit Innovation Lab

SERVICES: Branding, Web Design, CopywritingVIBES: Creative, Playful, Innovative, Professional, InspiringWEBSITE CMS: WordpressSummit Innovation Lab, led by Jenny Hoban, aims to inspire a passion for STEM in both children and adults. To elevate their presence, I provided a full range of branding services, including logo design, brand guide creation, web design, copywriting, and basic SEO.The goal was to create a brand identity that was both playful and inspiring, appealing to a diverse audience[...]

Branding, Portfolio

Denisse Macias | Global Realtor

SERVICES: Branding, Web Design, CopywritingVIBES: Bold, Energetic, Friendly, Vibrant, ModernWEBSITE CMS: WordpressDenisse Macias, a dynamic and energetic realtor, wanted a brand that could embody her vibrant personality while establishing her as a standout presence in the global real estate market.Together, we created a comprehensive brand identity that included a bold suite of logos, a brand guide, website design, social media templates, and an email signature—each element reflecting Denisse[...]

Portfolio, Web Design

Creative Co. Studios

SERVICES: Web Design, Copywriting, Business Card DesignVIBES:Luxury, Empowering, Professional, Sleek, ElegantWEBSITE CMS: PixiesetCreative Co. Studios, a photography and videography business empowering women entrepreneurs, needed a refined, high-end online presence to align with their luxury services. Abie Young, the Founder & CEO, reached out after realizing her DIY website wasn’t doing justice to the business's polished brand.I designed a sleek, nine-page website that highlighted the s[...]

Branding, Portfolio

Paolian Sweets & More

SERVICES: BrandingVIBES:Elegant, Romantic, Sophisticated, Delightful, LuxuryPaolian Sweets & More, a luxury buttercream cake and dessert bakery in Treasure Valley, needed a refined and inviting brand identity to stand out in the competitive wedding and event industry.With an upcoming wedding expo, the goal was to create a cohesive, high-end look that blended elegance with a touch of fun. I designed a sophisticated logo featuring soft pastel pink and sage green, accented wi[...]

Portfolio

Michael Scot Films

SERVICES: Branding, Web Design, CopywritingVIBES:Cinematic, Sophisticated, Artistic, Elegant, TimelessWEBSITE CMS: WordpressMichael Scot Films, a California- and Idaho-based videography brand, needed a polished yet artistic identity that resonated with both wedding couples and commercial clients.I designed a sleek, cinematic logo that reflects Mike’s storytelling approach—balancing elegance with creativity. The website was crafted to feel immersive and high-end, with rich visuals, warm yet[...]